About Us

About our Brand LaMalior

In 2025, the Angel Care brand opens a new chapter in its history, entering the European markets under the new name
LaMalior.
This step symbolizes renewal and the pursuit of global expansion, while retaining all the values that have made the brand the preferred choice of professionals.

LaMalior is more than just a name change.
It is the reflection of a new, ambitious
mission: to inspire hair removal specialists worldwide and offer them products that meet the highest standards.

The sugar paste remains at the heart of the brand.
Thanks to a unique formula based on years of experience and research, the
LaMalior paste is perfect for professional use.

It gently encapsulates, is easy to apply, and ensures a flawless result that delights both experts and customers.

LaMalior enters the European market with the aim of creating a new skincare culture and uniting depilation specialists into an international community where support, professionalism and inspiration always come first.

We are convinced that the future lies in quality, innovation and passion for our craft. With LaMalior, we implement these principles in every jar of sugar paste, in every gesture of care and in every step towards new horizons.

The Angel Care brand was founded in 2016 by SIA “Shugaring Latvia” with the aim of offering beauty industry professionals high-quality products for depilation and skin care. From the very beginning, the company focused on developing effective and safe products by combining modern scientific research with natural ingredients.

Since its founding in 2016, Angel Care has established itself as a reliable partner for depilation specialists, continuously expanding its product range and constantly improving product quality.

💗 Synergy
[THE ART OF COMMUNICATION]
We work for depilation specialists and beauty salons, helping them to create an atmosphere of trust, professionalism and care. Together we are stronger.

💗 courage
[ACT WITH COURAGE]
We are not afraid to explore new horizons and offer innovative solutions that change the rules of the beauty world. LaMalior is an example of determination to be first and to lead others.

💗 Hedonism
[PLEASURE IN THE DETAILS]
We believe that beauty lies in the moment - here and now. Our products not only offer results, but also joy in the process, turning it into a real care ritual.

💗 Innovation
[FEEL THE FUTURE]
We use the latest technologies and work with the best manufacturers to create products that not only meet needs, but are one step ahead of them.

💗 Meaningfulness
[CARE AS A BASIS]
We strive for sustainable development, are committed to environmental protection and create products that combine effectiveness with responsibility towards nature.

Our Global Mission - LaMalior empowers beauty professionals, helping them be the best in their field and building a strong community where everyone feels supported.

💗 Inspire. Perfect. Support.
LaMalior is more than just a product – it is a philosophy that unleashes the power of depilation professionals and helps them create beauty in harmony with themselves and the world.